DoorLoop is a solid product — fair pricing, clean UI, real accounting. Credit where it's due. But your applicants still land on yourco.doorloop.com with DoorLoop's colors, DoorLoop's logo, and DoorLoop's name in every email. Tenantory is the same price as DoorLoop Pro ($99/mo), built for the same 1–100 unit operator, with your brand stitched through every surface your tenant sees.
We're not here to trash a respectable competitor. If you're on DoorLoop today, you're on something meaningfully better than Buildium or AppFolio. Here's where their team has earned the good reviews.
Compared to the AppFolio/Buildium generation, DoorLoop actually looks like it was built in the last five years. Onboarding chat works. The dashboard doesn't feel like a SharePoint site. That's real, and it's why PMs switch to them from older tools.
$59 Starter and $99 Pro are honest numbers for a full-stack PM platform. Compared to AppFolio's $280/mo floor, DoorLoop is the first vendor that respects a 20-unit operator. That positioning is well-earned.
Double-entry ledger, bank reconciliation, decent P&L reports. CPAs don't hate it. If your priority is "replace QuickBooks and have something that won't embarrass you at tax time," DoorLoop's Pro tier delivers.
Same price bracket, same 1–100 unit target. These are the differences PMs feel in week one.
DoorLoop's tenant portal lives under a DoorLoop-branded URL on every plan under $499/mo. Tenantory gives you yourco.tenantory.com at Pro ($99), a full custom domain on Scale ($299). Your tenants pay rent to your company, not to ours.
DoorLoop screening returns TransUnion credit and a background check. Useful — but it still leaves you to eyeball income, employment history, and red flags. Tenantory scores every applicant across 7 signals (income ratio, employment stability, prior evictions, app completeness, pet/smoker, duplicate detection) and surfaces the red flag before you open the file.
DoorLoop models a unit as a unit. If you run co-living, student housing, or by-the-room rentals, you end up faking sub-units and hating your chart of accounts. Tenantory has room-level leases inside one property — separate rent, separate lease dates, separate ledgers, one roof.
DoorLoop's "free onboarding" is a scheduled 60-minute call, usually 3–5 business days out, then data entry on your end. Tenantory is a 6-step wizard you finish in ~15 minutes. The only non-skippable field is your workspace name. Real units can be bulk-imported after, or during your trial.
If you manage units for partners or outside investors, DoorLoop makes you DIY the monthly report — export-to-Excel, paste into a template, email it out. Tenantory auto-generates a branded monthly owner statement (rent collected, expenses, NOI, reserves) as a shareable PDF with a login portal each investor can check themselves.
DoorLoop Starter ($59/mo, 20 units) has no e-sign, no accounting, no owner portal — it's a lead-funnel for Pro. Tenantory Starter ($39/mo, 5 units) ships lease e-sign, the income/expense ledger, and full tenant portal from day one. Small portfolios deserve a real product, not a demo.
Using DoorLoop's published pricing (Starter $59, Pro $99 up to 50 units, then ~$2/door after) against Tenantory Pro flat $99/mo up to 50, Scale flat $299/mo beyond. Both include the usual must-haves.
| Portfolio size | DoorLoopPublished tier + per-unit | TenantoryFlat, for life | DifferencePer year |
|---|---|---|---|
| 5 unitsSmall LLC / side-portfolio | $59/moDoorLoop Starter (thin features) | $39/moTenantory Starter (full leasing) | $240Tenantory cheaper — and has e-sign |
| 20 unitsDoorLoop Starter ceiling | $99/moBumped to DoorLoop Pro | $99/moTenantory Pro | EvenSame price — branded subdomain wins |
| 50 unitsTypical independent PM | $99/moDoorLoop Pro ceiling | $99/moStill Tenantory Pro | EvenStill same — branding + AI tilt it |
| 75 unitsDoorLoop per-unit kicks in | $249/moPro + ~$2/door over 50 | $299/moTenantory Scale (custom domain) | -$600DoorLoop still slightly cheaper here |
| 100 unitsBigger independent op | $299/moPro + per-door add-ons | $299/moTenantory Scale flat | EvenPlus your own rentyourname.com |
We tried to be fair. Where DoorLoop wins (mobile app polish, mature support team, Quickbooks integration depth) we say so. Everywhere else, the delta is real.
| Feature | DoorLoopPro · $99/mo | TenantoryPro · $99/mo for life |
|---|---|---|
| Pricing & commitment | ||
| Pro plan price | $99/mo | $99/mo for life |
| Unit ceiling on Pro | 50 units | 50 units |
| Per-unit fee above ceiling | ~$1.50–$2.50/door | None (flat Scale $299) |
| Setup / onboarding fee | $0 | $0 |
| Month-to-month | ||
| Free trial without a card | ||
| 10-hour money-back guarantee | ||
| Your brand | ||
| Branded subdomain on Pro | ||
| Full custom domain + SSL | Premium tier ($199+) | Scale tier ($299) |
| Tenant portal color & logo | Logo only | Logo + accent + email |
| "Powered by" removal | Premium tier | Scale tier |
| Branded application page | DoorLoop-branded | Your subdomain |
| Applications & leasing | ||
| Online rental application | ||
| AI application scoring | ||
| Duplicate applicant detection | ||
| Credit + background check | ||
| Lease e-sign (Pro) | ||
| Lease e-sign (Starter) | ||
| Room-level / co-living leases | ||
| Rent & accounting | ||
| ACH rent collection | ||
| Double-entry ledger | ||
| Accounting on Starter plan | ||
| Schedule-E tax export | ||
| Built-in 1099-NEC e-file | Via 3rd-party | Native e-file |
| A/R aging report | ||
| Portals & workflow | ||
| Tenant portal | ||
| Native investor / owner portal | ||
| Auto monthly owner statements | Manual Excel | Branded PDF |
| Maintenance ticketing | ||
| Onboarding & support | ||
| Time to first value | 2–5 days (scheduled call) | 15 minutes |
| Free data migration | Included | Free, 3 days |
| Self-serve trial (no call) | ||
| Direct support (no ticket queue) | Ticketed chat | Founder email, 24h |
| Where DoorLoop still wins | ||
| Polished native mobile apps (iOS/Android) | PWA, native in Q3 | |
| Years of G2 reviews | Newer product | |
| QuickBooks 2-way sync | Export only | |
DoorLoop lets you export clean CSVs from Settings → Data Export — that's the single biggest gift when switching. We walk you through three exports (properties + units, tenants + leases, transaction ledger), ingest them, reconcile every balance against your DoorLoop numbers, and go live on day 3. You keep using DoorLoop until we say cut over. No double-entry, no downtime, no data loss.
What's preserved: property & unit structure, tenant contacts, active lease terms and rent amounts, outstanding balances, last 24 months of transactions, uploaded documents. What's better: rent-by-room structure if you need it, your branded subdomain, AI-scored historical applicants.
Four real operators, 8 to 55 units, who switched from DoorLoop in the last six months. Their reasons are specific, not vibes.
"DoorLoop was fine. Good product. The thing that killed it for me was that my applicants were typing app.doorloop.com into their browser to pay rent. I'm a 12-year local brand in Huntsville — my tenants don't know what DoorLoop is and they shouldn't have to. Switched to Tenantory, same $99, my logo everywhere. Felt overdue."
"We started on DoorLoop Starter because we had 8 units and it was $59. Found out real quick that e-sign was gated to Pro, which meant I was still pushing leases through HelloSign on the side. Then tenant screening was an add-on. Then owner statements weren't included. By the time we added everything we needed we were at $150/mo. Tenantory Starter is $39 and ships with all of it."
"I run four co-living houses — 22 bedrooms across 4 addresses. DoorLoop forced me to either treat each house as 1 unit (wrong ledgers) or as 6 fake sub-units (ugly URL structure for the tenants). Tenantory has room-level leases natively. Migrated the ledger myself in an afternoon with their CSV template. Four hours on a Saturday and I was live."
"I manage 55 units for 6 different investors. Every month on DoorLoop I was exporting P&Ls, pasting into a template, emailing each investor a PDF. 4 hours, every month. Tenantory has a native investor portal — each owner logs in, sees their own properties, downloads their own statement. That one feature was worth the switch by itself. AI app scoring was the bonus."
We handle the DoorLoop CSV migration, reconcile every balance, and go live in 3 days. If Tenantory doesn't save you 10 hours in the first 30 paid days, we refund every dollar and wire you $100 for the inconvenience.